
Bringing new underwear to all the good men and boys in the land.....
[I had suggested an article on this topic to the men over at the Y Me blog, but they may not have had time to tackle this yet...or they hated my idea...sigh. In any case, patience is not my strong suit. So, with the holidays quickly approaching I felt a responsibility to bring the issue up now. I am going to quote myself a couple of times from the comment I left on their blog – those quotes will be in italics. ]
What separates men from women is the size of their clothing inventories! Occasionally you might run into a man who cherishes clothes as much as I do, but I haven’t personally met many.
Think about – apologies in advance – your dad’s underwear. (See? Sorry.) How does it get into his top dresser drawer? Does the Underwear Fairy put it there? Probably not. For most of his life, the majority of his clothing has been purchased by your grandmother or your mom. Ask them. Go on. Seriously. I’ll wait.
Therein lies the challenge. I have tried to buy gifts for people in SL. And let me tell you – it is not easy. More often than not, the item I adore for a gift turns out to be no transfer. (Ummmm….except that for some reason, Second Life has tons of undies that have transfer permissions. But at a certain point, I simply cannot give a SL friend yet another pair of Superman Underoos…it sends the wrong message, you know?)
Now, sure I could go through the steps of IMing or sending a note card to the designer with an order. And then waiting for several IM exchanges occur until an item can finally be delivered to a gift recipient. Add in that you now have to warn the recipient that a gift is on its way from X person or X store and NOT TO DELETE IT when it arrives. Whew. Exhausting. And I don’t get the fun of making up gift boxes and leaving them for recipients to find or the fun of giving gifts at a special time or event.
Successful merchants in RL and SL make it easy for customers to buy. They make it easy for impulse purchases to occur. They give the $Lindens the path of least resistance out of my purse. It certainly happens for women’s clothing. I impulse buy all the time. If I didn’t, I would not have approximately 75,452 pairs of black high heels in my inventory folder.
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