Bringing new underwear to all the good men and boys in the land.....
[I had suggested an article on this topic to the men over at the Y Me blog, but they may not have had time to tackle this yet...or they hated my idea...sigh. In any case, patience is not my strong suit. So, with the holidays quickly approaching I felt a responsibility to bring the issue up now. I am going to quote myself a couple of times from the comment I left on their blog – those quotes will be in italics. ]
In my own personal experience with SL, there is one thing that separates male and female Avatars.
No, not Xcite! accessories.
No, not profiles full of group memberships to the Big Bottom Beach Club and Nasty Slut Lovers VIPs.
What separates men from women is the size of their clothing inventories! Occasionally you might run into a man who cherishes clothes as much as I do, but I haven’t personally met many.
The great majority of men are not spending all their time trolling fashion blogs and chasing new items. But many women do. I often find great things that I think would be adorable on my BF. Meantime he’s busy building.
Think about – apologies in advance – your dad’s underwear. (See? Sorry.) How does it get into his top dresser drawer? Does the Underwear Fairy put it there? Probably not. For most of his life, the majority of his clothing has been purchased by your grandmother or your mom. Ask them. Go on. Seriously. I’ll wait.
See? I told you. Really, if you think about it, our fathers would still be wearing the same underwear they had in 1969, if it weren’t for our mothers. And they would be as happy as clams about it, too. So, my thought is that if women had an easier time buying items that they could then easily transfer to the male Avatars in their SLives, men’s clothing sales would increase dramatically.
Therein lies the challenge. I have tried to buy gifts for people in SL. And let me tell you – it is not easy. More often than not, the item I adore for a gift turns out to be no transfer. (Ummmm….except that for some reason, Second Life has tons of undies that have transfer permissions. But at a certain point, I simply cannot give a SL friend yet another pair of Superman Underoos…it sends the wrong message, you know?)
Now, sure I could go through the steps of IMing or sending a note card to the designer with an order. And then waiting for several IM exchanges occur until an item can finally be delivered to a gift recipient. Add in that you now have to warn the recipient that a gift is on its way from X person or X store and NOT TO DELETE IT when it arrives. Whew. Exhausting. And I don’t get the fun of making up gift boxes and leaving them for recipients to find or the fun of giving gifts at a special time or event.
Some, shops have vendors that allows gifts to be sent directly – which would be great, except for the umpteen times my recipient has declined the inventory offer because he did not recognize the sender. Sometimes the items get sent before I have a chance to let him know a gift would be arriving.
And, do not even get me started on the OnRez vendors. True story - I tried to set up an account and went to a kiosk to activate my membership. The kiosk told me very politely that I needed to find a kiosk to activate my membership. When I informed the kiosk that it was, in fact, a kiosk, it burst into tears and ran off. OK, it didn’t really run off, but the kiosks have some serious self-esteem issues.
Successful merchants in RL and SL make it easy for customers to buy. They make it easy for impulse purchases to occur. They give the $Lindens the path of least resistance out of my purse. It certainly happens for women’s clothing. I impulse buy all the time. If I didn’t, I would not have approximately 75,452 pairs of black high heels in my inventory folder.
So, I would really, truly appreciate the choice of permissions for items: C/M/NT or NC/NM/T. Then, I can choose which version I need.
Because while there is no Underwear Fairy, Santa is real and needs to get some SL shopping done.
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